Loöq Records has earned its reputation as
one of the top US underground electronic music
labels by consistently releasing innovative,
forward thinking music from every corner of the
Earth. A&R by San Francisco's favorite
production/DJ team Jondi & Spesh guarantees
selections that excite countless dance floors and
iPods alike.
Founded by Jondi & Spesh in 1998, and with
roots dating as far back as 1992, Loöq
Records has been around for the bulk of
electronic music's heyday, and for a good bit of
the music's rise to dominance in global club
culture. Loöq was there when MTV launched
its fledgling electronic music show, "Amp",
supplying five music videos for Loöq tracks
during its short but influential run on US
national TV. From there it was quickly on to the
world stage as a "progressive" mainstay and
supplier of tunes to every DJ from Paul Oakenfold
to Sasha & Digweed, Danny Tenaglia and hundreds
in between, then firmly into this new millennium
of anything goes, genre bending, electronic music
that fills iPods and even more dance floors all
over the planet.
Through the years, the idea has been simple. DIY.
No money, no connections, no matter ... the label
was born from a love of music and that is
primarily where it has stayed. Fresh sounds with
a strangely broad appeal are what drive Loöq
Records and the result has consistently been a
discography that not only works on the dance
floor, but also in the broader arenas of
television, and movie soundtracks, compilations,
and the ever growing world of internet music
sales. Loöq also extends its reach via two
podcasts - "Jondi & Spesh Present Loöq
Radio", a mix show that features the hottest new
tracks, and "Total Poo", an irreverent and
totally entertaining show hosted by Jondi & Spesh
that lambastes bad dance music in the most
hilarious way possible.
With more than 200 quality releases under its
belt, and much more to come from an incredible
array of international talent, Loöq Records
is poised to continue its mission of entertaining
people with forward thinking electronic music for
some time to come (watch this space).
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